Home / News / Carol Decker, Jazzie B, Kim & Marty Wilde, Martin Fry and Ward Thomas announced as ambassadors

Carol Decker, Jazzie B, Kim & Marty Wilde, Martin Fry and Ward Thomas announced as ambassadors

Carol Decker, Jazzie B, Kim & Marty Wilde, Martin Fry and Ward Thomas announced as ambassadors

Carol Decker, Jazzie B, Kim & Marty Wilde, Martin Fry and Ward Thomas announced as ambassadors

Tuesday 8th September – As previously announced last month, National Album Day will return for its third edition on Saturday 10 October - and today reveals a second wave of artist ambassadors who will be championing their love for the album between now and the day itself.

Joining the already announced Billy Ocean, Blossoms, La Roux, Psychedelic Furs and Toyah Willcox are T’Pau vocalist and musician Carol Decker, DJ, producer and founder of Soul II Soul Jazzie B, ABC founder and frontman Martin Fry, iconic pop father and daughter Kim & Marty Wilde, and country-pop twin sisters Ward Thomas - who will be marking National Album Day and the release of their brand new album Invitation with an exclusive global live stream headline performance from London's historic Theatre Royal Haymarket on 10th October, featuring a cover of an 80s song in keeping with the theme!

Carol Decker, one of the archetypal female pop voices of the 80s said: “I know that streaming is really easy & convenient, and I too like to quickly dip into a single I just heard on the radio, but when an artist puts an album together they are creating a narrative for their work. In my songs, I am often curating my personal thoughts & dreams and laying them out for you to inspect. I labour over the track listing, making sure one song hands over smoothly to the next. I take you on a journey of different tempos and emotions. It is a very raw feeling to let your baby go after months in the studio and see if it makes any friends. I am proud to have been a small part of the most diversely creative era in music and hear its influence on emerging artists. I am honoured to support National Album Day.” 

Jazzie B, who, as the frontman of Soul II Soul was behind one of the 80s most enduring R&B songs of the era, ‘Back to Life’, said: “I’ve always loved albums. A good album tells an entire story instead of just giving you a chapter, taking the listener through a series of emotions. To me, getting an album’s track sequencing right to make that story as smooth as possible was one of the most exciting parts of the recording process – similar to when I'm playing (DJ-ing) the Soul2Soul sound system and spinning tunes in a certain order to take the crowd up and down almost without them realising it.”

Kim Wilde, who reigned the pop charts in the 80s with hit albums and singles including ‘Kids in America’, and her father Marty Wilde, the legendary rock ‘n roll songwriter who wrote a lot of her iconic songs, and who is set to release a brand new album ahead of National Album Day, together commented, ‘An album can be a ticket for the greatest journey that lasts a lifetime!’

Martin Fry, an English music icon of the 1980s and lead singer of ABC, said: "Growing up listening to everything from Bowie to the Buzzcocks there were albums released that, hand on heart, saved my life.”

Ward Thomas, whose second studio album became the first album by a UK country act to reach Number 1 on the UK Albums Chart said: “Albums are so important to us because they are a perfect time capsule showing where a specific artist is at a specific time. By listening to an album in full you can really get to know an artist. There really isn’t anything else that can do that.”

“This year's National Album Day is celebrating the 80s!! Music from the 80s has shaped so many genres of music to this day and personally we loved albums like ‘Graceland’ by Paul Simon. The decade had so many exciting musical cultures blended into one and it inspired us to create music with an open mind. It made us approach music in a way that is never genre specific. Album’s such as ‘Graceland’, ‘New Jersey’ by Bon Jovi, ‘Purple Rain’ by Prince are big albums for us! The musicianship is just unreal and the messages in so much of the songwriting were very philosophical. A lot of music from the 80s has inspired the way we create music now!"

This year’s 80s themed National Album Day creates the perfect opportunity to revisit some of the decade's greatest artists, and on Friday 9th October an exciting array of reissues, limited vinyl and box sets will be available as part of the National Album Day celebrations including Sade ‘This Far’ - a six album vinyl box set featuring all of their studio albums to date, a 40th anniversary picture vinyl of Iron Maiden’s debut album, 12” vinyl releases from Bonnie Tyler and Marillion, coloured vinyl releases from Phil Collins, Cyndi Lauper, Europe and Meat Loaf, and picture discs for the iconic film soundtracks for 80s cinema hits Top Gun and Footloose.

Full product list to date below, with even more confirmed titles to come.





This Far

180-gram heavyweight

black vinyl box set

Bonnie Tyler

Between The Earth And The Stars (Ltd. & numbered Coloured Vinyl Edition)

12" Vinyl

Joe Jackson

Live Music - Europe 2010 (Ltd. & numbered Orange Vinyl Edition)

12" Vinyl


Live From Cadogan Hall (Ltd. & numbered Red Vinyl Edition)

12" Vinyl

The Specials

More Specials [40th Anniversary Half-Speed Master]



Vienna [40th Anniversary Deluxe Edition]

CD Boxset/Vinyl/Digital

Cyndi Lauper

She's So Unusual

Coloured Vinyl (Red)


The Final Countdown

Coloured Vinyl (Blue Splatter)

Meat Loaf

Dead Ringer

Coloured Vinyl (Dark Red)

New Kids On The Block

Hangin' Tough

Picture Disc


Top Gun

Picture Disc



Picture Disc

Faith No More

The Real Thing

1LP, 140g Yellow

Iron Maiden

Iron Maiden

1LP, 180g Picture Disc

Phil Collins

No Jacket Required

1LP, 180g Orange

The Wedding Present


Standard vinyl

Tears for Fears

The Seeds of Love

Picture disc LP, remastered vinyl LP, remastered deluxe 2 CDs, 4cd /blu0ray Super Deluxe Edition

Dire Straits

The Studio Albums 1978-1991


CD box set + vinyl box set






Paul Simon


Clear Vinyl

The Stone Roses

Stone Roses

Clear Vinyl

Smash Hit 80s

Smash Hits 80s

2LP, 180g Red

Duran Duran

Duran Duran

2LP, 180g White

Talk Talk

It's My Life

1LP, 180g Purple

Dexys Midnight Runners

Searching for the Young Soul Rebels

1LP, 180g Red

Blues Brothers

Blues Brothers

1LP, 180g Transparent Blue

Simply Red

Picture Book

1LP, 180g Black

Ice T

Rhyme Pays

1LP, 140g Yellow

The Lost Boys

The Lost Boys Soundtrack

1LP, 140g Red

ZZ Top


1LP, 140g Yellow

Rod Stewart

Greatest Hits Vol 1

1LP, 140g White


Forever Young

1LP 180g Orange


Look Sharp!

1LP, 180g Clear

Howard Jones

Cross That Line

Deluxe 3CD / 1DVD reissue

Sigue Sigue Sputnik

Flaunt It

Deluxe 4CD boxset


Rocky IV

Picture Disc

The Psychedelic Furs

Made of Rain

White coloured LP

A huge "Must See Movies 80s" video promotion is also confirmed to celebrate this year's National Album Day with supermarkets and retailers including Asda, Morrisons, Amazon, HMV and Tesco stocking a range of classic 80s film titles including Big, Blade Runner, Cocktail, Dirty Dancing, ET, Ghost, Ghostbusters, The Goonies, Labyrinth, The Lost Boys, Purple Rain, Robocop, Stand By Me, Top Gun and Who Framed Roger Rabbit.

National Album Day is organised jointly by record labels body the BPI (The BRIT Awards and Hyundai Mercury Prize) and the Entertainment Retailers Association (Record Store Day), and is supported across the BBC with highlights available to listen to on BBC Sounds, along with the UK’s recorded music industry including AIM and other trade associations, retailers and digital/streaming platforms, and partners including Classic Albums Sunday – who this October celebrate their tenth anniversary.

Keep track of the National Album Day website for more news, events and exclusive Album Day activities to be announced in the coming weeks. Much more to come!

Carol Decker, Jazzie B, Kim & Marty Wilde, Martin Fry and Ward Thomas announced as ambassadors