Joakim Brodén of Sabaton

Joakim and Sabaton have been helping to spotlight the enduring power of the album format as a medium for authentic storytelling and artistic expression. Each champion represents a different era and style of rock, reflecting the increasingly diverse and contemporary nature of a genre which continues to dominate Official Album Chart sales.

Joakim Brodén of Sabaton said:

“With Sabaton’s new album ‘Legends’ release and being part of National Album Day? This is turning out to be one hell of a week! It’s a true honour to be involved. Never underestimate the power of an album. Each one tells a story and leaves its mark. It’s funny, I was recently thinking about how certain records, like Twisted Sister 'Stay Hungry' can instantly transport you back to specific moments in your life - as a teenager, a young adult, and beyond. Albums unlock vivid memories you didn’t even know were still there.

And as a musician, you experience the same thing when revisiting your own work. It’s a powerful reminder of why Sabaton do what we do.

A massive thank you to everyone involved who made National Album Day possible! Support your local Record Store this National Album Day.”